Why is the RSPCA supporting factory farming?
UNCOVERING THE TRUTH
Content warning: This video contains footage of newborn calves being hit, kicked, thrown and subjected to painful mutilations.
For the first time in UK history, we filmed an M&S inspection at an award-winning, RSPCA Assured dairy farm in Gloucestershire.
This is what it missed.
Over 3 days, we recorded more than 700 incidents of physical and verbal abuse. Newborn calves were kicked, hit, thrown, sworn at, force-fed and left hungry – for as much as 19 hours.
On the day of the inspection, workers already knew an assessor was coming, with one worker saying:
“We’ve got an M&S inspection today… This could really look bad.”
Our cameras caught their clean-up operation, with workers hastily throwing more straw into pens and removing a dead calf less than 3 hours before the assessor arrived.
The inspection in this shed lasted just 10 minutes. No pens were entered. No calves were physically examined. Less than a minute after the inspector left, the abuse resumed.
This farm supplies M&S and Müller, it’s won industry awards for being ‘high welfare’, its owners were finalists for ‘dairy farmer of the year’, and it was certified by the UK’s most trusted animal charity – the RSPCA.
If this is the best – what do the rest look like?
Over 170 undercover investigations
into RSPCA Assured farms and slaughterhouses have exposed widespread abuse, cruelty and neglect.
If RSPCA Assured is the best, what do the rest look like?
WE’RE ASKING THE RSPCA TO:
Stop certifying factory farming
End RSPCA Assurance of factory farms.
Help end factory farming
Campaign to end factory farming by 2040.
Expose the truth
End misleading RSPCA Assured advertising.
We believe the RSPCA should stand For All Animals
The RSPCA’s legacy
For over 200 years, the RSPCA has helped end cruelty that society once accepted as normal – like dog fighting, wild animals in circuses and live exports.
They didn’t make cruelty ‘kinder’. They ended it.
But today, over 85% of farmed animals in the UK are trapped in factory farms. And many are certified by the RSPCA.
The RSPCA exists to prevent cruelty to all animals. But how can they prevent cruelty while putting their name to it?
The RSPCA has boldly led the way before. We know they can do it again.
We’re asking them to help end factory farming for good.

